Roan’s Reverie Brewing Co.

Roan’s Reverie Brewing Co. is a brand identity and packaging system for a woman-owned craft brewery specializing in smooth, fruit-forward IPAs. The project focuses on creating an approachable alternative to traditional IPAs, targeting both seasoned drinkers and those new to the style.

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The system includes a series of can labels unified through cohesive typography, color, and layout, while allowing each flavor to stand out through its own distinct palette and personality. Bright, inviting colors and playful naming help communicate the softer, more accessible flavor profile of the beers.

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