Roan’s Reverie Brewing Co.
Roan’s Reverie Brewing Co. is a woman-owned craft brewery specializing in smooth, fruit-forward IPAs. This packaging system was designed to create a more approachable and visually engaging alternative to traditional beer branding.
Client
Roan’s Reverie Brewing Co.
Year
2025
The Goal
Create an IPA brand that feels inviting rather than overly bitter or intimidating, appealing to both experienced craft beer drinkers and those new to the style. The packaging needed to stand out on shelf while remaining clear, readable, and cohesive across multiple flavors.
Early Exploration
Initial explorations focused on patterns, naming, and establishing a visual direction for the brand.
Color Exploration
Bright, fruit-inspired color palettes were developed to reflect each flavor while maintaining a cohesive system across the brand.
Typography
Typography balances personality and readability, creating a system that feels expressive while remaining clear and functional on packaging.