North Carolina Zoo

The North Carolina Zoo campaign is a wayfinding and visitor experience system designed to make navigating the park intuitive, engaging, and accessible for a wide range of audiences. The campaign includes a trifold brochure, exhibit and directional signage, and redesigned admission tickets that work together as a cohesive system.

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The design focuses on clarity, hierarchy, and readability, ensuring that families and first-time visitors can easily find their way while still enjoying the experience. A structured grid system and consistent typography create a unified look across all materials, while color and iconography help distinguish different areas of the park.

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